Hi, I’m Daniel.

I help in-house teams hire and retain the right SEO partner.

I offer executive-level SEO consulting.

Based in Sydney, Australia, I help in-house SEO managers, product owners and marketing managers cut through the noise so that they can hire the right SEO partner.

Offering an assortment of in-person and virtual SEO training and workshops, I empower your team to test hypotheses that lead to increased organic traffic and customer acquisition.

Follow my exact processes for yourself.

Content marketing

Learn how to capture and engage your audience.

>> Learn onpage SEO

Technical SEO

Learn how to identify and remove issues that make it difficult for Google to rank your pages.

>> Learn technical SEO


Learn how to show up in YMYL SERPs.

>> Learn E-A-T

Local SEO

Learn how to dominate local search intent without resorting to spammy tactics.

>> Learn local SEO

Link building

Learn how to earn links from noteworthy sources with minimal risk.

>> Learn link-building

Industry-specific guides

Free SEO checklists and strategy resources to get you on the right path.

>> Follow niche-specific guides

Client & INdustry testimonials

Don’t just take my word for it.