Hi, I’m Daniel.

I help mid-market and enterprise organisations hire, engage and retain the right SEO partner.

Executive-level SEO consulting

Based in Sydney, Australia, I help in-house SEO managers, product owners and marketing managers cut through the noise so that they can hire the right SEO partner.

Frequently asked questions.

A loss in visibility in the search engine result pages can be due to many reasons.

The first thing you should do is take a comprehensive inventory of everything that has been done to your website.

Do not decide to get more links. Do not decide to create more content. Don’t do anything until you have a solid history of all the links that were built and have run a technical SEO audit across the entire website.

The biggest mistake you can make is to take actions without identifying the root cause of the loss in rankings and conversions. This is the role of what a professional SEO does: data-driven diagnosis and recommendations.

It’s difficult to give you an answer without knowing more about your business.

If prospective customers need to do research about a service or product that you offer you should definitely consider SEO. By understanding the type of questions your customers have you can get in front of them with useful informational content.

This is what keyword research achieves and the findings from keyword research will impact the type of content that your business will create to get in front of your audience.

But not all businesses are a good fit for SEO.

If you’re in the hospitality business, organic SEO should not be your primary priority. This is because restaurants and bars benefit from social media, word of mouth marketing, and visual platforms (e.g., Instagram).

However, getting maximum visibility in Google Maps should be for most localized businesses and this is where something like Google My Business optimization and content marketing should be considered.

Technical SEO, link building, local SEO citation building and indexing, topic cluster authoring, on-page optimisation – there’s no shortage of SEO services.

SEO is a never-ending quest. This is because of new entrants to the market and Google’s resolve to provide its users with the best solution to their queries.

For C-suite and executives, I offer an exclusive advisory service to give you the honest truth so that you avoid hiring the wrong SEO partner.

If you want to achieve your customer acquisition and retention potential, let’s schedule a discovery call.

When you hire me for professional SEO services, you can expect to get:

  • Critical technical SEO issues you should resolve ASAP.
  • A comprehensive content strategy that tells you what keyword to pursue and how to do so (essentially an organic client acquisition marketing strategy).
  • One-off or ongoing customer educational content creation to get your page(s) ranking for relevant keywords.
  • One-off or ongoing content upgrades to move webpages stuck on page 2 of the SERPS onto the first page.
  • One-off or ongoing link building to increase your website’s overall trust and authority.
  • Honest no-BS feedback on why the campaign is not achieving its goals and how to resolve the issue(s).

I cannot guarantee results.

Honesty and transparency are the pillars of my business model and I have zero control on how Google treats your website.

By working through and eliminating technical SEO issues, your website will be in an optimum position to be indexed by Google.

By investing in topic clusters, developing E-A-T, and achieving topical authority, you will see how these initiatives will impact on your clicks and traffic via Google Search Console.

I share my exact SEO processes and critical-thinking in my learning hub. If you want to know how I come up with SEO strategies and execute them, I highly recommend that you check it out.

I’m a remote SEO freelancer, consultant and advisor based in Sydney, Australia. The bulk of my client interactions are done via the phone, emails and virtual meetings.

If you are happy to work around timezone differences, I am available for businesses based in the UK, North Americas, and Australasia region.

My fully managed content marketing, technical SEO, local SEO and link-building services start from AUD 4,500 per campaign or objective.

For SEO advisory, I offer half-day and multi-day consulting rates.

Yes – I can provide you with a one-off audit and optimization of your Google My Business profile or provide ongoing support to help your GMB rank higher in the map pack for high-converting local SEO keywords via on-site content marketing.

Depending on your budget, goals, and timeline, there will be an element of link building in your project. I may achieve this through digital PR, guest posts, and reaching out to website owners and writers.

As of April 2020, I no longer offer HARO link-building.

No. I specialise only in gaining organic visitors and increasing onsite conversions via search engine optimisation tasks such as keyword research, content strategy, site architecture design, link building, and onpage SEO.

do not offer pay per click (Google Ads), web design or social media marketing (Facebook ads, Instagram/Pinterest digital marketing).

How may I assist?


Honest feedback that your vendors or internal team is too afraid to tell you.

Technical SEO

Help search engines discover, understand and index your URLs.

Content marketing

Educate, engage and capture your audience so that they stay on your website.

Local SEO

Dominate searches in your geographical area.

Link building

Earn noteworthy links through unique data and insights.

Client & INdustry testimonials

Don’t just take my word for it.