Hi, I’m Daniel Cheung (張).
I empower others to think critically about organic SERPs so that they can develop and execute effective SEO strategies.
Outside of work I produce a podcast called Make SEO Simple Again where I explore the people behind SEO. With special guests such as Gary and Martin from Google’s Search Relations team, and talented professionals such as Lily Ray, Jamie Indigo, Aleyda Solis, Bernard Huang, and Victor Pan – tune into the podcast via Spotify, Apple Podcast or Google Podcasts.
I began my SEO career at Prosperity Media, a Sydney-based SEO agency lead by James Norquay. Starting as an SEO + Content Junior, working my way up to the position of Team Lead where I oversee a small number of projects and assist with team training and business development.
Prior to the SEO industry, I was a wedding photographer for almost 10 years and was best known for my creative approach to adding lighting to produce dramatic and emotional moments for my clients.
I developed an eye for storytelling through images and video and I continue to reflect these core principles in the way I map out user intent, site architecture, and content marketing strategy to help businesses achieve their customer acquisition potential.
Also, I cannot refuse an espresso martini – mostly because I cannot go without caffeine.
If you’re looking for:
- A great communicator
- An SEO with a proven record in content marketing
- An industry-recognised SEO
Then get in touch with the form below.
My SEO philosophy.
A good SEO is not afraid to test, repeat.
There’s no secret formula to SEO success and there is only so much that we can control – the rest is up to the search engine.
But of the things we have control over (i.e., crawlability of URLs, rendering of page elements, Core Web Vitals, breadth and depth of on-site content, accessibility), these should all be done to our best ability, at a pace that makes sense to you.
From local businesses hosted on Wix, Squarespace or Wordpress to national brands stuck on legacy platforms, my approach to SEO is built upon the foundation of giving searchers what they want and knowing what they need.
Failing is a critical component of professional experience.
By learning from my failures I am better able to identify solutions for you.
By learning from my failures I am confident in communicating openly and honestly with you.
As long as humans search for answers, optimizing a website to provide valuable information will always remain relevant.
But the path to success is never a straight line and this is why I don’t offer pre-packaged solutions or empty promises of helping you rank.
A great SEO is humble.
In my early 20s, I made my fair share of mistakes as a business owner. I let my hunger and arrogance get the best of me at times.
I wanted a shortcut to being an ‘expert’.
It wasn’t until I turned 30 that I realized confidence and arrogance were two very different things.
The more I learned, the more I realized just how little I knew. And I believe this is what makes me an effective SEO.
On any given evening, I’m consuming insights from my colleagues in my industry and adjacent.
Now, I am less consumed by the thought of being an expert and more interested in being a life-long learner. I approach everything with curiosity.
I don’t claim to understand how Google Search works – I will never know.
But I will work my hardest for you to produce results for you.
Empathy is my greatest strength.
How can you persuade someone to buy a product or trust you to carry out a service if you do not understand their pain points?
To me, marketing is a channel of value exchange. When I deliver topic clusters for you, each paragraph helps your website convey your expertise and communicate that you understand what your intended audience hopes to achieve.
It doesn’t matter if you’re a local plumber or an international ecommerce business, people buy from sources that they trust.
Telling your audience that you’re the best is very different from demonstrating why you’re the best.
Some call this branding, strategic alignment, ToFu awareness – to me and for the brands I work for, storytelling is how we achieve expertise, authoritativeness, and trustworthiness (E-A-T). And without empathy, you end up talking at people instead of earning their trust.
So to wrap things up.
I’m available for hire.
And like you, I’m picky about who I work with.
And if the timezone difference between Sydney and where you are is not something that concerns you, let’s have a chat to see where we can take your SEO.